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lunedì 16 maggio 2011

Facebook pay per view ads

E' vero, Facebook ancora non ha ufficialmente lanciato questa forma di adv, ma i pay per view ads sono già presenti in quel di casa Zuckerberg: basta entrare in uno dei tanti giochi del social network e provare ad acquisire punti con le famose offerte incentivate. Mentre Offerpal ancora propina registrazioni a siti di vario tipo e servizi mobile in abbonamento, Super Rewards promette crediti agli utenti che si sciroppano la visione di un video di circa un minuto e trenta secondi. Non male come idea. Soprattutto mi piace l'idea di quello che potrebbe diventare in prospettiva, ovvero un sistema per cui gli utenti via via scelgono i contenuti - creatività a loro più affini.

L'unico dubbio è relativo al target di questo tipo di advertising, che probabilmente va restringendosi man mano che si alza l'età media. Voglio dire, ci sta che un tredicenne si sciroppa un video per sbloccare un gioco. Non so quanto la cosa potrebbe interessare una persona che di anni ne ha 19...o addirittura 20. E cosa Cosa bisognerebbe dare a una persona di 40 anni in cambio della visione di un video? il mistero si infittisce...

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